Ecommerce store owners generally have lots of problems when
it comes to the operation of their online businesses. However, as an ecommerce
merchant yourself, you know that most of the biggest issues of an online
establishment are concentrated on one part of your operations - That's to
implement the most effective fraud protection solution that can allow you to
significantly reduce if not entirely eliminate fraudulent transactions,
illegitimate orders, unauthorized payments, chargebacks, disputes and claims
from the day-to-day operations of your ecommerce store.
Almost all solo fraudsters and criminal syndicates that are
engaged in operating ecommerce scams and credit card fraud constantly think of
new ways to defraud online businesses. When their old ways are exposed, they
move on to newer tactics and schemes. They mostly do this in ways that allow
them to circumvent the latest fraud protection measures and online security
technologies that are implemented by a majority of ecommerce store owners and
online businesses around the world.
This is what makes it very difficult for cyber security firms
and ecommerce development companies to create anti-fraud solutions that can
effectively block a majority of fraudulent tactics and schemes used by many
criminal groups and solo scammers worldwide. For example, with the rapid
adoption of affiliate systems by many ecommerce stores and online businesses
around the world, a lot of bad elements have also devised ways to exploit this
system for their own benefit.
Affiliate fraud is where a scammer poses as a solo marketer
or a legitimate business owner who wants to sign up as an affiliate of an
ecommerce establishment. Fraudsters normally use fake credentials and identity
packages that they bought from the Deep Web to pass the automated user identity
verification procedures and anti-fraud protocols of many ecommerce stores.
Once they become affiliates, they use their malicious
technologies to circumvent the anti-fraud processes that are implemented into
the checkout procedures and back end payment processing systems of their target
ecommerce establishments. They do this so many of their stolen credit cards,
compromised e-wallets and hacked bank accounts can go through undetected.
Since they use their affiliate links to place these
illegitimate transactions and fraudulent payments, they receive commissions for
those sales. Because they target ecommerce merchants that have quick payout
schedules with little to no fraud protection procedures and verification
processes, many of them get away with their online crimes long before the
ecommerce merchant starts to get chargebacks, claims and dispute against those
illegitimate payments. With this, here are a few quick and simple affiliate fraud protection tips that can help you avoid these problems:
Ecommerce Fraud Protection Tips on How to Avoid Affiliate
Scams
1. Choose a credible third party provider of manual user
verification services. Integrate their procedures into your affiliate sign-up
and confirmation processes. This is an effective affiliate fraud protection
solution, since many scammers won't be able to pass the manual authentication
procedures of those third party providers, such as video conferences,
documentary requirements and the like.
2. Don't offer quicker than required affiliate
commission payout schedules. Strike a balance between an effective fraud
protection guideline and a non-overly invasive requirement that can turn off a
lot of solo marketers and businesses that would want to sign up as your
affiliates.
3. Incorporate the most suitable fraud protection
technologies into your checkout procedures and payment processing systems. Some
of the most effective fraud protection solutions that are currently being
offered by many merchant account providers, banks, e-wallet platforms and third
party payment processors are 3D Secure and AVS (Address Verification System).
These have been proven to effectively reduce unauthorized card payments.
These fraud protection tips can allow you to avoid problems
that can be caused by affiliate scams. BigScammers.Com offers the convenience
of getting instant notifications and real time alerts about the latest tactics
and schemes that are designed to defraud ecommerce establishments. You might
want to sign up at this online community to get these alerts sent straight to
your email inbox.
